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Transportation & Traffic Impacts

Travel conditions will NOT be the same as a regular game day!

The World Cup is expected to bring a much larger number of visitors than a typical Patriots game or concert. With some thoughtful planning, businesses can stay ahead of the curve and take advantage of the increased energy in town.

Here are a few ways to prepare:

• Plan for possible delivery delays and adjust schedules when needed.

• Adjust employee arrival and departure times to account for heavier traffic.

• Consider extending or shifting business hours to capture activity before and after matches.

• Communicate early with staff so everyone knows what to expect.

• Lean into the excitement! Use soccer themes, specials, or promotions to attract customers and visitors.

• Sign up for FoxAlerts to receive official Town and public safety updates in real-time.

International Visitors

Foxborough will welcome thousands of visitors from around the world during the FIFA World Cup!

Many visitors will speak different languages and may be unfamiliar with local laws, transportation systems, and community norms. This is normal for an event of this size and provides an opportunity for us to show what makes Foxborough such an amazing, welcoming community.

Residents and businesses can help by:

• Using clear, simple language when offering directions or assistance.

• Using technological tools when helpful, such as Google Translate.

• Providing easy-to-read signage with clear symbols when possible.

• Showing patience and empathy in busy or high-stress situations.

• Remembering that visitors may not know local rules or expectations.

Hosting the world is a big moment for our Town - a little extra patience and compassion will go a long way!

At the same time, all local, state, and federal laws apply to everyone. Respectful, lawful, and safe behavior is expected from both residents and visitors.